Apache Junction, Arizona (Sept. 19, 2017) – Community Alliance Against Family Abuse (CAAFA) is one of more than 220 nonprofits urging the public to support survivors of domestic violence and financial abuse during The Allstate Foundation Purple Purse® Challenge, which takes place Oct. 2 – 31. The annual campaign coincides with National Domestic Violence Awareness Month, which is held in October.On an average day in 2016, 12,000 requests from domestic violence and financial abuse survivors for services such as childcare and rent went unmet. The Purple Purse Challenge provides a critical funding source for domestic violence organizations who increasingly face high demand for their services, even as they operate with limited resources.
“Community-basedagencies like CAAFA rely on the public’s support to meet the needs of domestic violence survivors,” said Dorian Townsend, PhD, Executive Director of CAAFA. “That’s why The Allstate Foundation Purple Purse Challenge is so important. This fundraising effort helps us raise money so we can keep helping survivors recover and rebuild their lives.”
CAAFA is one of only five domestic violence agencies in Arizona participating in the Purple Purse Challenge, and the only participating domestic violence shelter in the Phoenix metro. “We look forward to galvanizing community members to support this important cause through financial contributions. Whether it’s $10 or $1000, ever dollar has an impact on the life of a domestic violence survivor.”
Nearly 100 percent of the funds nonprofits raise or win during the Purple Purse Challenge will go towards providing life-changing services to domestic violence survivors and their families, so they can break free and stay free from abuse.
This is the first time CAAFA is participating in the Purple Purse Challenge, which last year helped domestic violence programs around the country raise over $3 million. CAAFA will participate in Division II nonprofits with budgets less than $1.5 million.
Domestic violence affects all communities. In fact, one in four women will experience domestic violence in her lifetime regardless of socio-economic background or ethnicity – more than breast, ovarian and lung cancer combined.
A one-day count conducted on September 14, 2016 found that approximately 2,007 survivors of domestic violence and financial abuse were served in Arizona.
In 99 percent of domestic violence cases, victims will experience financial abuse, which means their abusers will deny them access to money and financial resources they need to break free. Financial abuse is one of the primary reasons domestic violence victims stay in or return to abusive relationships. Without resources of their own, victims are often unable to care for themselves and their families, find employment and housing, or save for the future.
The Purple Purse Challenge provides several opportunities for nonprofits to exceed their fundraising goals. For example, the nonprofit in each division that raises the most money will receive a $100,000 grant. Additional grants range from $50,000 for second place to $5,000 for seventh place. There are also weekly bonus challenges.
And to further boost their fundraising efforts, nonprofits will receive a purple purse designed by tennis champion and Purple Purse ambassador, Serena Williams. Handcrafted from premium Italian leather, the limited-edition purse is valued at $400. CAAFA will auction their Purple Purse in the silent auction at their Nov. 4 Giddy Up Gala. In addition to the local fundraiser, one individual from all donors to the Purple Purse Challenge on PurplePurse.com each week will win a purse in a random drawing.
While purses are available in limited supply, individuals can show their support for survivors by purchasing Purple Purse charms for $10 through PurplePurse.com between Oct. 2 and Oct. 31. Each charm comes with a short story about a domestic violence survivor who used financial resources to regain her independence. Proceeds from charm sales benefit 2017 Allstate Foundation Purple Purse Challenge participants.
The Allstate Foundation Purple Purse Challenge is administered by CrowdRise and is part of Allstate Foundation Purple Purse, a public education and fundraising program aimed at raising awareness of the prevalence of domestic violence and financial abuse and the need for resources to help survivors. Now in its 13th year, Allstate Foundation Purple Purse has propelled more than 1 million survivors on the path to safety and security, and invested more than $55 million to empower women to break free from abuse through life-changing financial education, job training and readiness and small business programs for survivors.